Alexa+ er Amazons nye abonnement-baseret stemmeassistent
Amazon har lanceret Alexa+, en betalingsudgave af deres populære Alexa stemmeassistent. Med Alexa+ bliver det lettere at have naturlige samtaler med assistenten, ligesom at den kan huske, hvad I tidligere har snakket om. Desværre bliver Alexa+ i første omgang kun lanceret i USA.
27. februar 2025 | Sune Kuntz

Stemmeassistenter er for mange en essentiel del af smarthjemmet. Fælles for de to dominerende på markedet – Google Assistent og Amazon Alexa – er, at de er beskyldt for at blive dummere med årene.
Amazon håber på, at de kan vende tendensen med Alexa+, som er deres nye version af Alexa stemmeassistenten. Alexa+ er ikke en erstatning for Alexa, men en udvidet udgave af stemmeassistenten som kræver abonnement.
Med Alexa+ udnytter Amazon AI og LLM til at gøre assistenten endnu mere brugbar. De fremhæver selv muligheden for en mere naturlig samtale med Alexa, på samme måde som man kender det fra for eksempelvis chatGPT.
Alexa Plus er i stand til at huske, hvad I har snakket om til fremtidige samtaler. Fortæller du eksempelvis at du er glad for pizza, så er Alexa Plus mere tilbøjelig til at finde pizzariaer når du spørger om take-away. Det bliver også muligt at uploade dokumenter, sms’er, billeder og kalenderoplysninger, så alle dine data kan bruges til fremtidige svar.

Alexa har altid haft smart home i fokus, og Alexa+ bringer også nye muligheder til dit smarthjem. Med naturlige instrukser kan man let oprette avanceret rutiner. Et eksempel kunne være, hvis du ønsker at lyset skal slukke, når der længere er bevægelse i køkkenet. I stedet for at rode med rutiner, så beder du i stedet Alexa+ sørge for, at lyset slukker når der ikke længere er bevægelse.
Har du Alexa kompatible kameraer, bliver det også muligt at spørge om specifikke hændelser i videovervågningen, eller at få en opsummering af alle dagens hændelser. Denne og mange andre smart home funktioner er gjort mulig, ved hjælp af det Amazon kalder Experts. Experts er sprogmodeller som er skræddersyet specifikke funktioner, og som Alexa+ altså kan trække på.
Ingen dansk Alexa+
Prisen for Alexa+ bliver 20$, omkring 145 Kr., om måneden. Har man et Amazon Prime abonnement, så bliver Alexa+ tilføjet som en af goderne, og slipper på den måde for at betale for Alexa+.
Havde du håbet at teste den nye stemmeassistent, så bliver du skuffet. I hvert fald, hvis du har adresse i Danmark. Amazon udruller i første omgang kun Alexa+ i USA, hvor det bliver muligt at skrive sig op i løbet af de kommende uger. Herefter udrulles Alexa+ henover de næste måneder, hvor Echo show 8, 10, 15 og 21 bliver de første til at modtage den opdateret stemmeassistent.
GDPR kan meget vel være benspændet for, at Alexa+ indtil videre bliver i USA. Samme udfordring stod Googles Gemini over for, da de lancerede sprogmodellen tilbage i 2023.
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